How Can Inside Direct Mail Help You?

If you’re selling (or interested in selling) your product or service by mail, you should be reading Inside Direct Mail. Each issue provides how-to tips for generating maximum response to your direct mail efforts—to not only help you get more customers, but to keep the ones you have and boost your profit.

The articles in Inside Direct Mail cover all market sectors—from nonprofit to publishing, financial services, retail (including catalogs), telecommunications, business-to-business, insurance and travel. If you’re mailing it, we cover it.

Every month, Inside Direct Mail gives subscribers the true insider’s picture of what’s powerful and unprecedented in direct mail.

Check out what you get in every issue …

FEATURES

Three FEATURES each month cover a variety of topics that can help you:

• Create copy and design that sells
• Reach your customers and get them to buy
• Learn better list building and data management
• Stay legal with what you’re mailing
• Develop effective e-mail marketing and Web sales strategies … and more

TOP MAILINGS (From 4 to 6 per issue!)
Every month, the staff at Inside Direct Mail and its partnering Who’s Mailing What! Archive reviews thousands of mailings to find the best and most cutting-edge packages in the mail stream ... Then, those select mailings are analyzed by either the people who created them or our own team of experts. The results: You get to learn about the most effective direct mail strategies in the mail today. And, each month you’ll come away with practical solutions you can put to use in your own packages.

ANATOMY OF A CONTROL (semi-monthly)
Our staff gets down to the nitty-gritty in this in-depth interview and analysis of a direct mail control, covering the creative, offer and list strategies that were used to create a long-term response-driver. You learn about winning tactics you can apply.

COLUMNS

STRATEGY SESSION
The strategy behind this semi-monthly session comes from Lee Marc Stein, an internationally known direct marketing consultant and copywriter. Stein tackles subjects that stump even experienced professionals, such as how to get your prospects to react, what to test and when to test it, proven retention strategies, and how to create B-to-B efforts that get you more business. After reading a few of Stein’s columns, you’ll be better prepared to create truly effective efforts.

STRAIGHT TALK with ETHAN BOLDT

PREMIUM WATCH
Find out what premiums are being offered by mailers big and small in this semi-monthly department. And, a special “Premium Spotlight” provides pricing information and even a listing of few companies that offer that month’s spotlighted premium(s).

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